Digitizing Tradition — How Enakor Auction House Expanded Its Reach
Client: Auction House - ENAKOR
Auction House ENAKOR is a family-owned business based in Sofia, Bulgaria, operating since 1992. Originally called 'VIGA Antiques,' it combines expertise in art and antiques with physical gallery and auction operations.
Challenge: The traditional auction house faced obstacles competing with digital platforms and international sellers. The pandemic accelerated the need for modernization. Key obstacles included minimal web visibility and a dated website, absence of digital auction capabilities, limited international customer reach, and underutilized sales information and customer insights.
Solution: A strategic digital transformation emphasizing global growth and international audience expansion through a refreshed website design highlighting collections and the family narrative, remote bidding and digital catalogue systems, Salesforce CRM implementation for customer behavior tracking, a multilingual content strategy (Bulgarian/English) for SEO improvement, and social media and newsletter campaigns showcasing unique items.
- 60% increase in web traffic within 6 months
- International inquiries from 8+ markets (Germany, UK, Greece, and others)
- 20% growth in auction participation from new online bidders
- Enhanced client connections through digital channels












